Hello, Fellow Human!
What I'm Reading | Listening To
"That is part of the beauty of all literature. You discover that your longings are universal longings, that you’re not lonely and isolated from anyone. You belong." – F. Scott Fitzgerald
They Ask, You Answer Marcus Sheridan
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.
12 Rules for Life Jordan Peterson
Renowned psychologist Jordan B Peterson’s 12 Rules for Life: combines the hard-won truths of ancient tradition with the surprising revelations of cutting-edge scientific research.
Smartless Podcast
"SmartLess," with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity.
Do This, Not That Podcast
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Latest Marketing Trends I'm Into
Artificial Intelligence
I'll be the first to admit when A.I. started hitting mainstream conversations, as a creative and a writer, I panicked. However, I will say that I’ve seen it become a powerful tool that I believe can be used to transform businesses and digital marketing. AI offers digital marketers powerful tools to automate tasks, analyze data at scale, and personalize experiences. It enhances efficiency, increases ROI, and ultimately leads to more effective and customer-centric marketing campaigns.
Transparency & Authenticity
In an era dominated by digital interactions and remote experiences, there's an undeniable craving for connections that resonate on a profound level. The days of concealing organizational imperfections behind a veil of secrecy have faded into history. Embracing transparency and authenticity has emerged as an invaluable means to cultivate enduring, meaningful relationships. It's within this nexus of connection that loyalty is nurtured, giving rise to a clientele that spans a lifetime—something that no amount of wealth can purchase.
Short-Form Video Content
The reign of highly polished, meticulously scripted, and extended video content has been the standard for quite some time. Yet, this recent surge in experts advocating for short-form videos feels like a natural evolution—one that I wholeheartedly embrace. It all boils down to authenticity. Viewers are less concerned with the production value and more focused on instant gratification. The ability to acquire the information they seek, and connecting with the individual conveying that message.
Social Responsibility
Everywhere you look, conversations surrounding social responsibility are gaining momentum. It's not just a passing trend; it's a pivotal and timely concern. Witnessing this shift is truly heartening. Consumers are increasingly attuned to these matters, seeking companies that share their values. It's a straightforward adjustment that not only aligns with ethical principles but also makes sound financial sense.
Examples of Leadership That Inspire Me
I seek out inspiration for high-functioning leadership in almost everything that I consume. I spend a lot of time thinking about it, studying it, analyzing those who claim to be leaders and others who say they have no desire to lead. Examples of leadership are every where. You just have to look for it. Even if you aren't seeing it, you're probably seeing a good foundation for what it's not.
Brené Brown
A research professor and author, who spends her time studying, writing and speaking about courage, vulnerability, shame, and empathy. Her work hugely resonates with me. Her work on vulnerability is incredible and in my opinion, could change the world if people were brave enough to embrace the power of it.
Susan Cain
An author, speaker and advocate for introverts, Susan Cain's Ted Talk made me appreciate my introverted nature for the first time in my life. Her book Quiet was transformative and her ability to quietly open the world's view of the importance of personality makes her a personal hero.
Simon Sinek
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to helping advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.
Gary Vaynerchuk
Gary V may not be for everyone but I love his no-holds-barred rhetoric and the way he is so comfortable in his expertise. He makes no apologies for the choices he makes to elevate his business and tells everyone he comes into contact with to live their own truth. The best thing about it, he knows what he's talking about!
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